After spending 10 years behind the camera as a television news reporter, Samantha Knapp’s career path changed and she found herself working for her family’s business, Tiger Lily’s Greenwich, an interior design studio specializing in interior design, furniture revitalization and custom upholstery.
Knapp and her mother immediately made a dynamic design duo; her inherent position as full time daughter was a true complement to her new role as full time interior designer. Knapp’s style not only honored her mother’s traditionalist approach, but added the perfect contemporary nod, infusing a “hip factor” into the brand.
She immediately punched-up the ordinary in her design approach, capitalizing on the studio’s work-on-the-premises selling point as way to preserve the vintage artisan trade found in antiques and one-off home furnishings. Her design is balanced; where she would mix bold colors she’d offset it with small scale patterns and when using raw materials find a complement with soft textured accents.
Knapp’s design approach has been well-received by the industry, in just five short years in the business her talents have been recognized by Architectural Digest Germany, Lonny Magazine, Hospitality Design, At Home, Southern Accents, Miami Design, New England Home Magazine, Coco & Kelley and WAG.
Her career path came full circle, in 2013 Knapp’s on-screen savvy made her the perfect candidate when long-time friend and Good Morning America host, Lara Spencer, was looking for a designer to co-cast in her “I Brake For Yard Sales” series, which aired on HGTV and later on Great American Country. The basis of the show was that which most excites Knapp, making what’s old, new again.
“When I enter into a home I ask myself, ‘where is the family’s story?” says Knapp. “I look for elements that speak to my clients’ personality and through creative craftsmanship try to repurpose the legacy items that ground the home and breathe fresh life into them.”
The future brings more design insight and creative sharing later this year when Knapp and Tiger Lily’s reveal more tricks of the trade on HGTV’s “House Hunters Renovation.”
When she is not designing, she can be found taking inspiration from the wind and the water be it via meditation or sailing.